Monday, October 23rd, 2006
Chew on this…
Dove has a pretty powerful ad campaign going on right now. I’m sure you’ve all seen it…the “love your skin” commercials with average women dancing around in their underwear.
This is the latest…watch the video on the company’s homepage: http://www.campaignforrealbeauty.com/
Here’s another to play with: http://demo.fb.se/e/girlpower/retouch/retouch/index.html
This, of course, makes us graphic designers look terrible. Believe me, I know exactly how that transformation happens. I’m guilty of it myself. Do you think that the photo on my “about” page is straight out of the camera? Hardly. We could all use a little digital face-lift. I find myself wondering who’s fault it is…the designers or the magazine executive. I’d be tempted to say it’s the mag execs. who are telling the designers to “make her skin look better…make her eyes pop, etc.”
Frankly, I don’t find anything wrong with a few touch-ups here and there, but it’s the effect it has on young girls that is so sad. On the Dove page, click on “Inside the Campaign” and then the “Listen to the voice of little girls” video and you’ll see what I’m talking about.
Bravo, Dove, for taking such a stand on this. Of course, I have to wonder what the true motivation for Dove is…increased revenue and PR…but nevertheless, Bravo!